![*]()
Take credit cards
![*]() A credit card is a card
that identifies its owner as one who is entitled to credit
when purchasing goods or services from certain establishments.
You can take credit
cards from your customers if you have an online merchant
account and processing gateway system set up for your
ecommerce web site. Even brick and mortar companies can
take credit cards from customers; however they do not
require payment gateway but need to have merchant account.
Having a
merchant account system in place will ultimately increase
your sales volume because this provides convenience and
flexibility for your customers.
When a credit card is used, the retailer records the
name and account number of the purchaser and the amount
of the sale, and forwards this record to the credit
card billing office. At intervals, the billing office
sends a statement to the card holder listing all the
charged purchases and requesting payment immediately
or in installments. The billing office reimburses the
retailer directly. The amount is deposited in the merchant
account of the retailer.
Most of the work involved in credit card operations
is now handled by computers. Charges for the use of
a credit card are sometimes paid directly by the card
holder. Credit card enables the buyers to make purchases
even when they don't have cash. Thus not taking
credit card from the customer will make your customers
to shift to competitors who accept credit card from
them. In today's hi-tech economy most payments are
made through credit cards. For online merchants taking
credit card is the most secured way of accepting payment.
|
