Payment Processing
The choice between batch
and real-time processing is mostly based on the number
of transactions that occur on your site. Your hardware
and software requirements will depend on your processing
method (batch or real-time) and business needs. If you
decide to implement real-time processing, you will require
payment gateway software to authorize and process the
credit card number in real-time.
For low volume sales, manual processing is a viable route.
The order is received with the credit card number through
a phone call, fax, or online form and processed manually,
either by contacting the payment processing company to
verify the credit card number or by using a point of sale
terminal to swipe the card. It is less costly and also
protects against fraud, as you have more control over
the processing procedure. The major disadvantage is the
amount of time taken to manually process orders.
On the other hand, real-time payment processing means
the credit card is automatically processed when the customer
submits an order. Once the credit card is verified and
approved, the customer receives immediate notification
that the order is accepted and the funds are transferred
from the customer’s bank account to the merchant’s account.
It’s better for large volume sales and for products that
are sent electronically. Time is saved in processing the
order, but it is more expensive to have and requires continuous
monitoring to ensure there is no downtime.
On choosing batch payment processing, you essentially
have two options that enable you to manually process orders.
One, you can purchase software that allows you to transact
your orders manually. The software is housed on your computer’s
hard drive and is connected to your bank through a modem
and telephone connection. Second, you can buy a point
of sale terminal to key in credit card numbers as they
come in.
Leasing a terminal is an option, but it is not always
the cheapest route. For example, perhaps you want to purchase
a POS terminal that would cost you $400 to buy. To lease
the same terminal using a 10 percent interest rate for
three years you would pay $520. So, in fact you are paying
$120 more than if you had purchased the terminal. And,
in most cases, the original price is marked-up to start.
Therefore, it is better to shop around and look for the
best purchase deal.
|